Eye Institute — Ophthalmology clinic website redesign
The Eye Institute, a top ophthalmology clinic in Warsaw, recently underwent a significant transformation due to its acquisition by a new owner. This change necessitated a comprehensive rebranding to align with the brand identity of the parent organization, the Warsaw Eye Hospital. This was also an opportunity to organize the previously cluttered and hard-to-navigate content on their website.
My role was to introduce a fresh design following the hospital's brand guidelines and to manage the old contents, rearranging them inside the new visual. By logically classifying and grouping the information, I created a user-friendly website that is reflecting a professional and cohesive brand image. The result is an organized, attractive site that enhances the user experience and effectively communicates the clinic's services while maintaining a strong connection to the parent hospital's identity.
Services — art direction (UI&UX), information architecture, wireframing, prototyping, visual design, branding
Client — Instytut Oka & Warszawski Szpital Okulistyczny
Website — instytutoka.pl
I revamped the whole website by introducing a new information architecture, user flow, and brand guidelines. The starting point was analyzing the existing content, then creating lo-fi prototypes. In this process, special attention was given to designing interactions on wireframes to ensure seamless user experiences. Goals were to improve visual design to catch the users' attention, create a better hierarchy, and improve navigation.
